healthy-snacks
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Rivalz Snacks
Rivalz is a Sonoma, California snack company making oven-baked, dual-textured stuffed snacks built on yellow pea protein. Each one-ounce serving packs 8g of plant protein, 4g of fiber, no added sugar and seven essential vitamins and minerals, wrapped in nostalgic flavors like Late Night Pizza, Extra Chedda' Mac and Spicy Street Taco. Founded in 2022 by a team of CPG veterans, food scientists and UC Davis researchers and led by former Marine aviator Peter Barrick, Rivalz aims to make genuinely nutritious snacking taste like the junk food people already crave - and to sell it at mainstream prices.
Wholly Moly!
Wholly Moly! (好哩) is a health-food brand built on a simple, slightly stubborn premise: that oat bran - the fibrous outer casing of the oat that most milling throws away - deserves to be the center of a meal rather than a byproduct. Founded by Claire Cao Fang and operating between Silicon Valley and Shanghai, the company turns North American oats into instant porridge, hot cereal, and lightweight-packaged oat drinks aimed at younger Chinese consumers looking to swap refined white rice for whole grains. It raised roughly US$10 million in a Series A round led by Adrian Cheng's C Ventures in 2020.
Dan Hoskins
Dan Hoskins is the President & CEO of Sundia Corporation and its parent entity GT Brands, a plant-based snacking company headquartered in Orinda, California. A veteran of the food and beverage industry with 25+ years of experience, Hoskins helped turn Sundia from a fresh watermelon branding startup into one of the fastest-growing plant-based snacking brands in the US, distributing preservative-free True Fruit refrigerated cups and True Chia products to more than 6,000 grocery and convenience stores across the US and Canada. Before Sundia, he built his chops scaling Odwalla's national distribution and managing e-commerce at Hello Direct. An English Lit grad and former varsity swimmer and rower at UC Berkeley, Hoskins brings a rare blend of operational discipline and consumer intuition to a category he has helped define.