
He started in advertising as a teenager, built Evoke from digital-first roots, and spent two decades turning specialist pieces into one global healthcare agency. The revealing part is not the scale. It is his insistence that the work stays human.
From six-minute telexes to a healthcare brief spanning agency networks, the Brazilian-born executive has spent four decades making distance less important - without pretending difference does not exist.

After more than 25 years inside large healthcare agencies, Eric Muller has chosen an independent company for his next build. His brief at Lucid Group is to make science, strategy, creativity and technology move as one.
Across hospitals, statehouses and community rooms, the former Ardent Health marketing chief made communication an operating discipline - then carried that instinct into nonprofit service.