Superpower sells 150-plus biomarkers, an AI-assisted plan and a second look at your blood. The interesting product is not the test. It is the feedback loop after it.
The Milwaukee telehealth practice asks patients to pay outside insurance for time, continuity and deeper testing. Its early obstacle was convincing people that a video visit could still feel human; its sharper 2026 answer is a two-tier membership with unusually clear boundaries.
The founders thought athletes would fill the cryo chamber. They were wrong - and that mistake revealed a much larger market for convenient, repeatable wellness under one roof.