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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

health-clubs

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Company
The $9.99 Gym That Wants to Make Big-Box Fitness Feel Premium
Consumer · Health

The $9.99 Gym That Wants to Make Big-Box Fitness Feel Premium

EōS Fitness is betting that the cheapest gym on the block does not have to feel cheap. Its formula pairs entry-level dues with big floors, recovery rooms, classes and a growing appetite for acquisitions.

eos-fitness · gym-membershipsRead →
Company
The $14.99 Gym That Wants to Feel Like Another Planet
Health · Consumer

The $14.99 Gym That Wants to Feel Like Another Planet

Amped Fitness is betting that an affordable gym can be more than rows of treadmills. Its rooms have names, moods and theatrical lighting - while memberships still begin at $14.99 a month.

amped-fitness · gym-franchiseRead →
Company
Planet Fitness
Consumer · Health

Planet Fitness

Planet Fitness built a 21.5-million-member business by treating intimidation as the real barrier to exercise. Its low-price, franchise-powered model turned the people traditional gyms overlooked into the center of the fitness market.

planet-fitness · budget-gymRead →