health-clubs
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The $9.99 Gym That Wants to Make Big-Box Fitness Feel Premium
EōS Fitness is betting that the cheapest gym on the block does not have to feel cheap. Its formula pairs entry-level dues with big floors, recovery rooms, classes and a growing appetite for acquisitions.
The $14.99 Gym That Wants to Feel Like Another Planet
Amped Fitness is betting that an affordable gym can be more than rows of treadmills. Its rooms have names, moods and theatrical lighting - while memberships still begin at $14.99 a month.
Planet Fitness
Planet Fitness built a 21.5-million-member business by treating intimidation as the real barrier to exercise. Its low-price, franchise-powered model turned the people traditional gyms overlooked into the center of the fitness market.
Bill McBride
Bill McBride is the Co-Founder, President & CEO of Active Wellness, a San Francisco-based fitness center design and management company. With nearly four decades in the fitness industry - starting at age 18 selling health club memberships - he co-founded Active Wellness in 2013 after a decade-long run as President and COO of Club One. He also runs BMC3, his consulting and coaching firm, and has served as Chairman of the IHRSA Board of Directors. Named an ATN Power Player of 2024, McBride is an internationally recognized speaker, author, and advisor shaping the future of fitness delivery through medical integration, digital hybridization, and community-centered wellness.