He took a two-level demotion to learn marketing. Years later, as Haleon’s founding CEO, Brian McNamara faced another kind of restart: giving an established business a life of its own.

After building digital systems inside Lancôme, scaling ecommerce at L’Oréal, and guiding retail marketing at Google, Richard Manso has taken on Haleon’s U.S. marketing brief. His career is a case study in turning technology from a department into an operating habit.