It started as a burger stand under the Santa Barbara sun in 1969. Fifty-five years and one ampersand later, Habit Burger & Grill is Yum! Brands' bet that a chargrilled patty can scale without losing the char.
Yum! Brands built a $68.3 billion restaurant system by owning the playbook, not most of the kitchens. Now, as Pizza Hut heads for new owners, the fast-food parent is betting that franchises, data and one shared tech stack can make chicken, tacos and burgers travel farther.