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Jasper Story Is Teaching AI to Sweat the Cut
A former maths teacher, Google contractor and startup generalist is turning the fussy craft of product video into a system teams can direct with words. His bet is that automation matters most when it leaves the story feeling human.
Yarn (YC W24)
Yarn is an AI-native platform that lets go-to-market teams make agency-quality product, sales, and marketing videos in minutes instead of weeks. Founded during Y Combinator's Winter 2024 batch by Jasper Story and Nicole Atack, Yarn treats video like a document: you write a script, and its stack of AI tools handles voiceovers, screen recordings, part-synthetic talking heads, brand-styled overlays, and generative footage. The pitch is speed and cost - videos that would take an agency weeks and thousands of dollars, produced in-house in under 20 minutes.