A botched private event exposed a market hiding in binders and spreadsheets. Tripleseat built the operating system for venue sales - then added booking, payments, ticketing, floor plans and a marketplace around it.
Workgrounds is a New York-based software company that automates the sourcing, booking, and management of hotel room blocks for corporate group travel. Founded in 2022 by repeat founders Nikhil Sethi and Garrett Ullom (previously of Adaptly, acquired by Accenture), it uses AI agents to run hotel RFPs, parse proposals, and negotiate group rates in the background - replacing the weeks of phone calls and emails that companies traditionally spend booking rooms for offsites, conferences, and team events. Customers include SeatGeek, RevenueCat, and Yieldmo.