
He built GovDelivery to help government reach people. Then a binder full of employee photographs sent Scott Burns looking for a better way to connect the people inside a company.
Granicus Destinations sells the machinery behind the holiday: websites, sales systems, data, and people who know tourism. Its evolution from Simpleview reveals why selling a place now requires answering to the people who live there.

She helped scale Microsoft's public-sector business from $100 million to more than $3 billion, then spent her final CMO chapter replacing mass marketing with precision. Her enduring idea is simpler than the software: sales and marketing should share the work, the numbers, and the consequences.