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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

golf-marketing

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Company
The Greenville Agency That Turned Public Relations Into a Scoreboard
Media · Enterprise

The Greenville Agency That Turned Public Relations Into a Scoreboard

JDPR began in a Greenville home in 1991. Thirty-five years later, its most revealing work is measured not in adjectives but in appointments, clips, impressions, enrollments and sales goals.

public-relations · marketing-communicationsRead →
Company
C&R knows what comes before the booking
Media · Enterprise

C&R knows what comes before the booking

A ski-town story, a magazine in a hotel room, a carefully timed introduction. Inside the PR agency that helps expensive places give people a reason to care.

public-relations · luxury-hospitalityRead →
Company
Taco Truck Creative knows what golfers are really buying
Media · Consumer · Enterprise

Taco Truck Creative knows what golfers are really buying

A long Callaway run gave this California agency a close view of golf’s ambitions and anxieties. Its work for L.A.B., the LPGA and MUNICIPAL shows how that knowledge becomes an ad worth watching.

advertising-agency · brand-strategyRead →
Legend
Jules Cowan-Dewar Is Making Golf Feel Less Like a Test
Executive · Operator · Advisor

Jules Cowan-Dewar Is Making Golf Feel Less Like a Test

Cabot's chief marketer learned to sell faraway places sight unseen. Her more consequential project is closer to home: removing the small signals that tell newcomers golf was built for somebody else.

jules-cowan-dewar · cabotRead →