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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

gold-coast

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Company
Flagship wants your brand to do more than look good
Consumer · Ecommerce · Media

Flagship wants your brand to do more than look good

From Rhode skincare to a beer built for the back bar, Flagship turns commercial questions into identities people can recognize. Its most useful work starts before anyone opens a design file.

brand-strategy · brandingRead →
Company
Outcast
Ecommerce · Consumer · Social

Outcast

Outcast is a Gold Coast-born, direct-to-consumer women's fashion label founded in 2014 by Lawrence Lees and Paris Marchant. It started selling bikinis on Instagram and grew into a global online boutique known for edgy party, festival and going-out clothing. After spotting sales spikes around US festivals like Coachella, the brand built a Los Angeles headquarters and now generates roughly 80% of its sales from the US, with more than a million social followers and an influencer-driven marketing model.

outcast · outcast-clothingRead →