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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

go-transit

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Legend
Mark Childs Is Marketing the Ride, Not Just the Railway
Executive · Operator

Mark Childs Is Marketing the Ride, Not Just the Railway

After decades selling cereal, soup and smartphones, Mark Childs took on a harder brief: persuading a region to see public transit as part of a good day, not merely the machinery between two places.

mark-childs · metrolinxRead →
Company
Metrolinx Bet $13 Billion on One Toronto Rail Line - Here’s What Transit Builders Should Copy, and What They Should Never Repeat
Logistics · Enterprise · Climate

Metrolinx Bet $13 Billion on One Toronto Rail Line - Here’s What Transit Builders Should Copy, and What They Should Never Repeat

The agency made regional integration feel ordinary with one fare card and free transfers. Then a 19-kilometre light-rail project took 15 years and roughly $13.1 billion to open - a case study in both the power and peril of building the connective tissue of a city.

public-transit · regional-railRead →