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The $1,100 Map Shop That Became the Operating System for Where
Esri began as a tiny land-use consultancy. Fifty-seven years later, its software helps cities find buried valves, retailers choose corners, and emergency teams see trouble before it spreads - while a difficult desktop transition tests the loyalty of the mapmakers who built their careers on it.
Allie Janoch
Allie Janoch is the CEO and co-founder of Mapistry, a Berkeley-born software company that turns the soul-crushing paperwork of environmental compliance into maps, mobile inspections and automated alerts for industrial and manufacturing companies. A computer-vision engineer by training - MIT Lincoln Labs, IQ Engines, Yahoo's Flickr - she walked out of a comfortable Silicon Valley job in 2013 to build software for stormwater permits, of all things, alongside her husband and environmental-engineer co-founder Ryan Janoch. The bet: regulations don't have to be the enemy of either the economy or clean water.