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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

gift-delivery

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Company
Floward’s $190 million bet: the bouquet is only the beginning
Ecommerce · Consumer · Logistics

Floward’s $190 million bet: the bouquet is only the beginning

The Kuwait-born company built its flower business around controlling the delivery. Now perfumes, robotic vending machines and prepaid gift cards are widening its ambitions - and the job of keeping its promises.

flowers · gift-deliveryRead →
Company
Floom Made Local Florists Clickable - Then Came the Hard Part
Consumer · Ecommerce · Marketplace

Floom Made Local Florists Clickable - Then Came the Hard Part

Lana Elie turned a bad bouquet into a marketplace for independent florists. Nine years, several funding rounds and one hard reset later, Floom found an owner that speaks fluent flower shop.

flower-delivery · online-floristRead →