german-canadian
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Tobias Lütke and the shop that sold its toolbox
He set out to sell snowboards. The software became Shopify. Two decades later, Tobias Lütke is still working on the same problem: how much easier can it be to start something of your own?
Tobi Lutke
Tobias 'Tobi' Lütke is the German-Canadian co-founder and CEO of Shopify, one of the world's largest e-commerce platforms. Born in 1980 in Koblenz, Germany, he received a computer at age six and left school after 10th grade to complete a programming apprenticeship, never attending university. After emigrating to Canada in 2003, he built an online snowboard shop called Snowdevil and — finding every existing e-commerce platform inadequate — coded his own solution in Ruby on Rails in two months. That solution became Shopify, which he launched as a standalone product in 2006. Shopify went public in 2015, and as of 2025 processes over $1.6 trillion in cumulative gross merchandise volume for millions of merchants across 175+ countries, commanding over 14% of the US e-commerce market. Lutke is known for his radical candor, his open-source roots, and his unusual interests for a tech CEO: competitive racing driver, avid skier, and serious gamer who credits strategy games with shaping his business thinking. His April 2025 internal memo mandating AI proficiency as a baseline expectation became one of the most widely-discussed corporate AI policy statements of the year.