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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Olivia Kory Wants Marketing to Admit What It Doesn’t Know
Executive · Operator · Author

Olivia Kory Wants Marketing to Admit What It Doesn’t Know

After learning incrementality inside Netflix and testing Haus as an early Sonos customer, Olivia Kory joined a five-customer startup with no product. Now she is applying the measurement discipline she preached to the company’s own marketing.

olivia-kory · haus-analyticsRead →
Company
The Ad Platforms Grade Their Own Homework. Haus Built a $44 Million Red Pen
Saas · Enterprise · Ai

The Ad Platforms Grade Their Own Homework. Haus Built a $44 Million Red Pen

Marketers have spent years mistaking clicks for causes. Haus asks them to switch off the ads, hold out a few regions and discover which part of the budget was doing real work.

marketing-measurement · incrementality-testingRead →