Hospitals, utilities and microgrids were full of useful machines that could not share data. Blue Pillar found a practical business in connecting the awkward old stuff - often in days, sometimes for a few thousand dollars - and became part of Generac in 2022.

Generac's CMO has spent a career making considered purchases easier to understand. Now she is turning outages, data and customer questions into a playbook for selling resilience.
How a generator built in a Wisconsin barn became the machine millions of Americans buy the week after the power goes out - and why Generac now wants a say in the grid itself.