genealogy
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Paul Allen and the art of asking better questions
He helped put family history online. Now the Ancestry co-founder is building AI tools around a familiar conviction: useful answers begin with paying attention to people.
PlotBox knows where the records are buried
A cemetery map is also an inventory, a family history and a promise. PlotBox connects it to the paperwork - and has built a software business around keeping those promises straight.
The Company That Turned 30 Billion Old Documents Into Your Family Story
It sells subscriptions to the past. With 30 billion records, the largest consumer DNA database around, and a growing stack of AI, Ancestry has quietly become one of the most durable businesses in consumer tech.
Genomelink
Genomelink is a consumer genomics platform - a self-described 'DNA App Store' - that lets people upload raw DNA data from services like 23andMe, AncestryDNA, and MyHeritage to unlock 400+ trait reports and deep ancestry breakdowns without buying another test kit. Operated by AWAKENS, Inc. and based in Berkeley, California, the company was founded by three genomics specialists from Japan who built it into one of the largest independent DNA-analysis sites while pushing into AI-powered genealogy (YourRoots) and clinical screening (T1D Scout).