gen-z-fashion
(2)
Dana Tuchman
Dana Tuchman is the Chief Marketing Officer of Edikted, the Gen Z women's fashion brand that turned #TikTokMadeMeBuyIt and a signature pink package into one of the most talked-about retail stories of the decade. Trained in economics and performance media in Israel, she moved from managing paid search at global agencies to steering the marketing engine behind a brand that scaled to roughly $119M in revenue and is doubling its retail footprint. Her playbook leans on organic virality, aggressive gifting, and unboxing culture rather than traditional influencer paydays.
Michael Wang
Michael Wang is the cofounder and CEO of Cider, a Gen Z fashion brand he started in September 2020 during the pandemic and grew into a billion-dollar, social-first company selling trend-driven womenswear to more than 100 countries. A UC Berkeley applied-math graduate and former KKR and IDG Capital investor, Wang built and ran market strategy for YCloset (often called the Rent the Runway of China) before founding Cider. He installs his own software inside factories, releases new styles daily on a near-zero-inventory model, and treats Instagram and TikTok as the storefront. He was named to Forbes 30 Under 30 in 2018.