
Before Buckle became a fronting platform for MGAs, its idea was tested one ride at a time. Dustin Walsey’s route from Atlanta newspaper kid to insurance CEO is a study in listening closely, explaining simply and learning where the old categories fail.
The Atlanta startup wanted to be the USAA of the gig economy. When the rideshare math refused to cooperate, it traded a consumer dream for a quieter, colder business - renting out its insurance license to other people's ideas.