
He helped turn late-night Nintendo obsession into IGN, taught the App Store how to talk about games, and built Rogue Games around a publisher’s recurring wager: taste. His parallel career as a novelist reveals what the résumés leave out.
Bernard 'Bernie' Yee is the CEO and co-founder of Windup Minds, a Seattle-based independent VR/MR studio building 'Stay: Forever Home,' a mixed-reality virtual pet named Ember. A games-industry lifer who started as a journalist and trained as a lawyer, Yee has produced or shaped some of the most influential titles in gaming - Plants vs. Zombies 2 and Peggle 2 at PopCap, Destiny at Bungie, Rock Band at Harmonix, EverQuest at Sony Online - before spending nearly a decade at Oculus/Meta Reality Labs producing landmark VR experiences like Dreamdeck, Toybox, First Contact and First Steps. His thesis: XR is uniquely capable of making a digital creature feel real, and a game can make you feel loved.