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Why Eric Wu went back to the grocery aisle
After co-founding Gainful, Eric Wu traded a business built for the internet for frozen dumplings and deliveries in his dad’s Volvo. His second company, Sobo Foods, brings the flavors of an Asian American childhood to the freezer aisle.
Jahaan Ansari
Jahaan Ansari is the co-founder and CEO of Gainful, a New York-based personalized nutrition company that builds custom protein and supplement formulas around each customer. A UC Berkeley chemical engineering and computer science graduate, he wrote the algorithm that matches a person's body and goals to a unique blend, turning a college dorm-kitchen experiment that filled its first 50 orders by hand into a Forbes 30 Under 30, Y Combinator-backed brand sold at Target. He raised more than $17M with high-school-best-friend-turned-co-founder Eric Wu, and in 2024 took an unexpected detour onto ABC's The Bachelorette.