A space newsroom built during the dot-com boom found a durable subject: human curiosity. Its practical trick is turning distant discoveries into something readers can understand, watch or try tonight.
A product review is a small intervention in a large shopping bill. Purch built a business around that moment, then sold its consumer operation to Future for an announced $132.5 million.
Future turned niche expertise into a publishing flywheel of ads, affiliates and acquisitions. With search traffic slipping, its next trick is learning how to reach 479 million people without waiting for Google to send them.