A former oil-truck driver built a software business around knowing when the tank would run dry. More than fifty years later, ADD Systems still makes its living in the gap between a delivery and a disaster.

Mike Pecina is the founder of Firevine Advertising and Design, an award-winning full-service agency in Edwardsburg, Michigan, and a brand positioning specialist with deep ties to Booster, the Series D-funded mobile fuel delivery platform reimagining how fleets, businesses, and institutions refuel without a gas station. Described on LinkedIn as a 'Brand Positioning & Awareness Junkie,' Pecina brings a rare blend of creative strategy and operational savvy to the fast-moving world of decarbonized, on-demand fuel logistics.