frich
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Frich
Frich is a New York-based social finance app for Gen Z that turns money - historically the most awkward topic on earth - into a shared, anonymous conversation. Users answer a daily 'Question of the Day' and benchmark their spending, saving, debt, and parental support against real peers in similar cities and tax brackets. Founded in 2021 by former NYU Abu Dhabi classmates Katrin Kaurov and Aleksandra Medina, Frich has grown past one million users and monetizes through a B2B model, partnering with credit unions and regional banks that want to reach younger members.
Katrin Kaurov
Katrin Kaurov is the Estonian co-founder and CEO of Frich, a New York based social finance app that lets Gen Z anonymously compare how their peers spend, save and invest. A former international model who worked across 20+ countries before age 18, she went on to Harvard's entrepreneurship program and built Frich with co-founder Aleksandra Medina out of a shared NYC apartment.