Jason Potter

Jason Potter is the President and CEO of Grocery Outlet, the Emeryville-based bargain grocery chain known for its independent owner-operator model and treasure-hunt aisles. He took the top job on February 3, 2025, after nearly five years steering The Fresh Market and 26 years climbing through Sobeys, Canada's national grocery giant. He started bagging groceries at 13 in a small Alberta town and has been in the trade ever since.