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Spot & Tango made four months of dog food. It lasted four days.
UnKibble turned a freezer-space complaint into a pantry-friendly subscription. Then Spot & Tango had to learn how to make enough of it.
The Farmer's Dog
The Farmer's Dog is a New York-based direct-to-consumer pet health company that cooks fresh, human-grade dog food and ships it pre-portioned to subscribers' doors. Founded in 2014 by Jonathan Regev and Brett Podolsky, it builds custom meal plans around each dog's age, weight, and breed, formulated to AAFCO complete-and-balanced standards. The company crossed roughly $1.2 billion in annualized revenue in 2024 and turned profitable, becoming one of the most successful subscription brands in the U.S. pet category.
Jonathan Regev
Jonathan Regev is the co-founder and CEO of The Farmer's Dog, the fresh, human-grade dog food company he started in 2015 with Brett Podolsky after the two met on a Birthright trip to Israel. A former Bain consultant and Rocket Internet entrepreneur-in-residence, Regev spent over a year planning the business before spending a dollar on infrastructure, building a subscription supply chain that ships pre-portioned, vet-formulated meals direct to dogs' doors. Under his leadership the company crossed more than $1 billion in annualized revenue, turned profitable, and won USA Today's Ad Meter with its 2023 Super Bowl debut.