french-laundry
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Will Pacio
Will Pacio is the co-founder and CEO of Expo, a Dallas-based AI platform that pulls a restaurant's scattered data - POS, inventory, labor, guest feedback - into one dashboard operators can talk to. A Stanford psychology grad who walked away from a planned medical career to cook on the opening team at Thomas Keller's Per Se, he ran IT for the Thomas Keller Restaurant Group, founded the fast-casual chain Spice Kit, then built the restaurant-staffing marketplace Pared before spinning it into Expo. His pitch: bring the 'Moneyball' approach to multi-unit restaurants so non-technical owners can make decisions with data instead of gut feel.
Byron Hoffman
Byron Hoffman is the Co-CEO and Chief Creative Officer of Offset, a Napa Valley-based company that is simultaneously a premium wine ecommerce platform and a brand design studio. Born and raised in Napa to a family steeped in food and wine culture - his grandfather was a winemaker at Christian Brothers and his grandmother Sally Schmitt was the original founder of The French Laundry - Byron brings both heritage and craft to his work. He co-founded Offset by merging his design studio Hoffman & Co. with Tyson Caly's 750 Group in 2015, having first collaborated on Last Bottle wine in 2011. Today, Offset serves legendary wineries like Frog's Leap, Grace Family Vineyards, Kermit Lynch Wine Merchant, Kosta Browne, and Realm Cellars. Beyond wine, Byron spent ten years producing and designing his grandmother's memoir and cookbook 'Six California Kitchens,' which won the 2023 IACP Award for Best American Cookbook and generated coverage in The New York Times, San Francisco Chronicle, and Wall Street Journal.