franklin-tennessee
(4)
The Bank With the Five-Cent Name Had a Million-Dollar Problem
FMS found a narrow business hiding inside a broad profession: help community banks discover the story they already possess, then make the name, lobby, ad and employee live up to it.
Choice Media Doesn't Sell Fame. It Builds the Machinery Around It.
Heather Adams built Choice around a simple diagnosis: attention is not the hard part. The hard part is connecting a clear message, the right relationship and enough execution to make attention useful.
The Nativity Play That Turned Into a Lighting Company
It began in a basement with a nativity musical nobody was supposed to sell. Two decades later, the Vaque family builds the LED house lights hanging over your church stage - and their salespeople make nothing on the sale.
The Company That Cleans Up Healthcare's Messiest Data Before Anyone Else Can Read It
Everybody wants to do AI on healthcare data. Almost nobody wants to spend two years cleaning it first. Kythera Labs turned that dirty job into a business.