Paul Evans

Paul Evans is the founder and Chief Positioning Engineer at V2RSION, a London studio that builds AI-powered B2B positioning systems. After two decades leading media and marketing at Vodafone, Microsoft, Emirates and Nike, he now argues that the B2B website is no longer where buyers decide - they ask ChatGPT, Gemini and Perplexity instead - and that companies must feed clear, differentiated positioning to LLMs or risk being left off the shortlist entirely.