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Amanda Dyson Wants Marketing to Stop Counting Applause
After two decades inside supply-chain software, Amanda Dyson has a blunt test for marketing: did it move the business? Her new assignment at DemandTec is to make a 25-year-old company’s story catch up with what its software has become.
Mathew Elenjickal
Mathew (Matt) Elenjickal is the founder and CEO of FourKites, the Chicago-based supply chain visibility company he started in 2014 after realizing he could track a pair of Amazon shoes to the doorstep but not a $100,000 shipment of industrial equipment. A mechanical engineer from Kerala turned logistics-software operator, he spent seven years at i2 Technologies and Oracle before building FourKites into a platform that now tracks more than 3.2 million supply chain events a day for 1,600+ global brands. He has raised roughly $247 million across four rounds and is now pushing the company past dashboards into AI-native orchestration with products like the Intelligent Control Tower and Loft.