footwear-marketing
(7)
Drew Eakins
Drew Eakins is a marketing leader in the outdoor industry and the marketing chief for Reima's North America business, the 80-year-old Finnish children's outdoor clothing and footwear brand. Based in Colorado, he has spent more than a decade building outdoor brands, with earlier stops at Cotopaxi, Hestra Gloves, and Great Trango Holdings. He is known for connecting technical outdoor products with the audiences who actually use them, and for leaning into brand storytelling, wholesale partnerships, and channel strategy.
Kerry Konrady
Kerry Konrady is the Chief Marketing Officer of OluKai, the Hawaiian-inspired premium footwear brand. A former civil-engineering student and college pitcher who fell for baseball statistics before marketing, he has helped build OluKai from a niche label into a B-Corp certified, direct-to-consumer growth story rooted in the Aloha spirit. Over more than 20 years marketing premium consumer goods, he rose through OluKai from Director of Marketing to VP to CMO, oversees ecommerce and owned retail, and serves as a board director of the Ama OluKai Foundation supporting Hawaiian culture and communities.
Melanie Allen
Melanie Allen is the Senior Vice President and Chief Marketing Officer of Brooks Running, the Seattle-based, Berkshire Hathaway-owned performance running brand. A first-generation college graduate with a mechanical engineering degree from Michigan State University, she took an unusual route into marketing - from vehicle climate-control systems at Ford, to Pampers R&D and brand work over 14 years at Procter & Gamble, to coffee innovation at Starbucks, and finally to running shoes. Since joining Brooks in 2017 she has led the brand's global marketing, e-commerce, corporate responsibility and emerging business, helping steer the company through eight straight years of growth to roughly $1.3-1.4 billion in annual revenue and campaigns like the Cynthia Erivo 'Shine Under Pressure' partnership under the 'Let's Run There' platform.
Richard McLeod
Richard McLeod is the Global Chief Marketing Officer of Merrell, the hiking and outdoor footwear brand owned by Wolverine Worldwide. A former college basketball player and Brunel University London graduate, he has spent more than two decades building globally recognized brands, with senior marketing roles at Champion, Canada Goose, Foot Locker, Hennessy and Bacardi. Since joining Merrell in February 2025, he has led the brand's push beyond the trail into the outdoor lifestyle market, spearheading its first global brand platform, 'It Starts Outside.'
Scott Schoessel
Scott Schoessel is the Chief Marketing Officer of Wolverine Worldwide's Work Group, the division behind Wolverine, Cat, Harley-Davidson, Bates and Hytest work footwear. He joined the Rockford, Michigan company in 2020 as director of digital and retail marketing, rose to VP of global marketing for the Wolverine, Bates and Hytest brands in 2022, and now runs marketing across the entire work portfolio. Before Wolverine he built a career across Limited Brands, Bluedog Design, Gigunda Group, Gatorade and Kellogg's. He is known for pulling historically siloed brands closer together and for landing Wolverine's first television product placement deal, putting its boots on the Paramount+ series Landman.
Stacy Doren
Stacy Doren is Executive Vice President and Chief Marketing Officer of Journeys, the teen footwear retailer owned by Genesco. She stepped into her first CMO role in August 2024 after a 24-year run at Levi Strauss & Co., where she spent a decade leading marketing for the Americas and helped return the Levi's brand to the center of youth culture. At Journeys she is rebuilding the brand's marketing foundation for a Gen Z audience that is making the mall cool again.
Tricia Mahoney
Tricia Mahoney is the Chief Marketing Officer of Twisted X Global Brands, the Decatur, Texas footwear maker behind Twisted X, Twisted X Work, Black Star, CellSole and Wrangler Footwear. With more than three decades in marketing spanning agency and client roles, high-tech and western lifestyle, she is the only female member of the company's C-suite. Since joining in 2019 she has led the launches of collections such as Black Star, Zero-X, Tech X and Wrangler, earned more than 100 industry awards, and built a retailer-first brand strategy. She is also a two-time published author whose third manuscript, Trust the Path, is in development as a book and screenplay.