football-analysis
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Company
Media · Consumer
The Sports Desk That Became the Bundle
The Athletic sold die-hard fans a simple promise: better reporting on their teams. The wager bought it a $550 million exit, but the harder game was making all those reporters pay for themselves.
sports-journalism · sports-newsRead →
Enterprise · Gaming
Smartodds and the cost of knowing more than the market
Matthew Benham’s sports research company turns match observations into betting intelligence. Its £16.6 million revenue tells one story; the people, costs and constant revisions behind it tell another.
sports-analytics · statistical-researchRead →