foot-traffic-analytics
(2)
BlueZoo Inc.
BlueZoo Inc. is a Menlo Park-based analytics company that measures real-world foot traffic by passively counting the Wi-Fi probe requests smartphones broadcast - turning phones into an anonymous proxy for people. Its cloud software and Wi-Fi sensors deliver real-time, auditable, privacy-respecting counts of visitors, unique visitors, and dwell time for out-of-home advertising, retail media, hospitality, and smart-city customers. Protected by seven U.S. patents and GDPR-certified by ePrivacy, BlueZoo is positioning itself as an independent measurement 'currency' for the digital-out-of-home advertising industry.
Placer.ai
Placer.ai is a location intelligence platform that turns anonymized mobile-device signals into foot-traffic, trade-area, and audience analytics for the physical world. Founded in 2018, it gives retailers, commercial real estate firms, brands, hospitality operators, and government agencies the same kind of click-level visibility that e-commerce takes for granted - but for stores, malls, restaurants, and Main Streets. The company crossed $100M ARR in 2024 and serves thousands of customers.