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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

foot-health

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Company
The Podiatrist Who Bet Your Feet Are Sensory Organs, Not Just Shock Absorbers
Health · Hardware · Consumer

The Podiatrist Who Bet Your Feet Are Sensory Organs, Not Just Shock Absorbers

Dr. Emily Splichal treats the foot like a keyboard for the nervous system. Her company, Naboso, sells the textured surfaces that press the keys.

naboso · foot-healthRead →
Company
Footwear etc.
Ecommerce · Consumer · Health

Footwear etc.

Footwear etc. is a family-owned California comfort-shoe retailer that has been fitting customers since 1986. It grew out of Rapp's Shoes, a Palo Alto family store dating to 1948, and today runs about 10 stores across the state plus a Shopify-powered online shop. The company specializes in comfort and foot-health footwear from brands like Hoka, Birkenstock, Dansko, Naot, Aetrex, Vionic and Mephisto, with a simple guiding rule: if it's uncomfortable, they don't sell it.

comfort-shoes · footwear-retailerRead →