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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

foodservice-marketing

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Company
The Food Group Knows Why the Mayonnaise Matters
Media · Enterprise

The Food Group Knows Why the Mayonnaise Matters

A 58-year-old agency built a business around an easily missed truth: food is sold twice - first to the people who serve it, then to the people who eat it.

food-marketing · foodservice-marketingRead →
Company
SCHIED Put the Foodservice Sales Binder on a Leash
Media · Enterprise

SCHIED Put the Foodservice Sales Binder on a Leash

The Westlake Village agency spent decades learning where food sales stall. Its answer is part marketing shop, part digital toolmaker - built to replace the rep's least satisfying sentence: "I'll get back to you."

foodservice-marketing · food-industryRead →
Legend
Melanie Hellenga Knows the Brand Lives Beyond the Shelf
Executive · Operator

Melanie Hellenga Knows the Brand Lives Beyond the Shelf

From agency rooms to restaurant partnerships, Melanie Hellenga has built a career around one useful idea: a brand matters most where people actually experience it.

melanie-hellenga · kraft-heinzRead →