
She trained for the stage, learned persuasion at the beauty counter, absorbed radical candor at Bridgewater, and then built a startup willing to rewrite its own menu. Samantha Alexander's useful obsession is making complicated food data legible at the exact moment people choose.
FoodHealth's first nutrition app tried to do everything and did none of it especially well. Two pivots later, its 1-to-100 score is inside major grocers, industry data products and a new GLP-1 shopping app - a useful lesson in saving the engine while scrapping the vehicle.