SideChef began by teaching one uncertain cook what to do next. The useful surprise was that the same instructions could connect dinner plans, grocery carts, appliance screens and the companies that pay to appear along the way.
Tastewise is an agentic AI platform built exclusively for the food and beverage industry. It combines proprietary consumer panels, market trackers, and trillions of real-time food signals with AI agents trained on food behavior to help brands spot trends earlier, validate new products, win retail and menu placement, and automate marketing and sales. Its tools are used by a large share of the world's leading F&B companies, including Mars, Nestle, PepsiCo, Kraft Heinz and Kroger.

Daniel Bourke is an Australian machine learning engineer, educator, and content creator who teaches over 230,000 students worldwide through the Zero to Mastery Academy. Operating under the brand 'mrdbourke', he built a self-designed AI education path from a film degree and zero coding experience, and now creates courses on PyTorch, TensorFlow, and Hugging Face. He co-founded Nutrify, an AI-powered food tracking app, with his brother Joshua, and published his debut novel 'Charlie Walks' in 2024. His newsletter 'Eat, Move, Learn, Make' blends personal philosophy with technical insight.