Executive · Operator · Advisor
Lorenz Esguerra
Lorenz Esguerra is the chief executive of Folklore, a Minneapolis-area design and technology agency he has grown roughly 40% in under a year. A Filipino American agency veteran with a 30-year career spanning Procter & Gamble, Bain & Co., Weber Shandwick and Edelman, he is known for turning offices into growth engines and for championing diversity in the advertising profession as treasurer of the nonprofit The BrandLab.