focus-groups
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Sarah Longwell and the trouble with being certain
She went looking for Republicans who wanted to defeat Donald Trump. What she heard changed her career - and sent her into the business of listening.
The Question Behind the Question
A Montana polling firm survived four decades by learning that the number is rarely the answer. The useful thing is discovering which words, messengers and audiences can still move it.
Longwell Partners and the Strange Power of Hearing One Voter Clearly
The Washington communications firm found its sharpest political tool behind a two-way mirror: stop guessing what voters believe, listen until they tell you, then let people like them carry the message.
The Word That Moved the Dial
Park Street Strategies puts political-campaign research inside the communications shop. Its wager is simple: before a message goes public, let the audience break it.
The Pollster That Put Brown Back on the Padres
Competitive Edge has spent nearly four decades asking what people think. Its sharper trick is knowing when the easy way to ask produces the wrong answer.
FM3 Research and the expensive difference between liking and voting
A public can love your mission and still reject your tax. FM3 Research makes a business of finding that gap before a campaign has to.
Goodwin Simon studies the argument inside your head
The public opinion firm helps campaigns and causes understand why people hesitate. Its research follows the emotional friction between agreeing with an idea and acting on it.
CMNTY Corporation
CMNTY spent years turning the messy work of listening to customers into one research room. Now, under MarketResponse, its mix of communities, live conversations and analysis shows why the best insight tools do more than count answers.