fmcg
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Imperial Brands PLC
The smallest global tobacco major is trying to turn an apparent disadvantage into a strategy - defend five profitable cigarette markets, build three smoke-free categories, and move faster than the giants around it.
Treasury Wine Estates
The company behind Penfolds spent a decade buying wine brands. Now it is cutting three quarters of them - and betting the whole business on the bottles people are willing to pay the most for.
Vestacy
Advent International carved four household cleaning icons out of Reckitt, handed them to a former Louis Vuitton chief, and told 3,000 people to act like founders. The result is Vestacy - a $4.8 billion bet that old brands can learn new speed.
Unilever
The 96-year-old owner of Dove, Hellmann's and Knorr just cut its ice cream loose and bet everything on 30 brands. Inside the biggest reset in modern consumer goods.
Baskit
We simplify supply chain challenges with tools that help brands grow and scale in Indonesia.
Suplias
Suplias is a Lagos-based B2B fintech that helps FMCG distributors and small retailers in Africa buy inventory on credit. Founded in 2019 and part of Y Combinator's Summer 2021 batch, it started as a marketplace connecting mom-and-pop shops with manufacturers, then leaned into its Obtainly app, which lets retailers and distributors pay suppliers, build a credit history, and access short-term inventory and LPO financing with no collateral and repayment over roughly 30 days.
GudangAda
GudangAda is an Indonesian B2B e-commerce marketplace founded in 2019 that connects manufacturers, distributors, wholesalers and retail stores across the country's fragmented fast-moving-consumer-goods supply chain. Alongside its marketplace it offers logistics, merchant tools and financing so small retailers can source, order, pay and receive goods in one app. After scaling to roughly half a million SMEs and about $6 billion in transaction value on more than $135 million of venture funding, the company retrenched from its capital-intensive FMCG model and pivoted toward beauty and personal-care retail under its Kaka Beauty brand.
Telunjuk.com (PT Telunjuk Komputasi Indonesia)
Telunjuk.com, operated by PT Telunjuk Komputasi Indonesia, began in 2012 as Indonesia's shopping search and price-comparison service, aggregating products and promotions from more than 50 e-commerce platforms to help consumers find the best deals. The team turned the data infrastructure behind that consumer product - tens of millions of listings and terabytes of e-commerce data - into Compas.co.id, a B2B market-intelligence and e-commerce enabler platform that helps FMCG brands track online sales, market share, pricing and competitors in real time. Founded by ITB engineering graduates Redya Febriyanto and Hanindia Narendrata, the company raised a Series A from Lippo Digital Ventures in 2015 and was majority-acquired by a subsidiary of PT Diamond Food Indonesia in 2022.
Ramani.io
Ramani.io is a Tanzania-born, San Francisco-incorporated B2B fintech digitizing the micro-distribution layer of Africa's consumer-packaged-goods (CPG) supply chain. It hands point-of-sale, inventory and procurement software to thousands of micro-distribution centres (MDCs) that move products from brands like Coca-Cola, Diageo and AB InBev to corner shops, then uses the real-time sales and inventory data to underwrite working-capital financing. A Y Combinator alumnus that raised a $32M Series A in 2022 and holds a lending license from the Bank of Tanzania, Ramani is now evolving into a financial marketplace and B2B e-commerce platform connecting banks, brands and resellers.