Flights, beds, train tickets, even the itinerary: Trip.com Group wants a role in every part of your holiday. Its sprawling business reveals both the value of a travel middleman and the trouble that comes with having too much power.
It started with two hotel websites and a tropical hunch that Asia would book its next holiday on a phone. Two decades later, Agoda runs one of the planet's busiest travel marketplaces - and quietly powers the trips you book somewhere else.