flex-capital
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Justin Intal and the checkout that changed the question
A grocery savings app led Justin Intal to a more stubborn problem: people could find the food, but their benefits could not follow them online. Forage’s founding CEO built his next chapter around getting the payment through.
Tod Sacerdoti
Tod Sacerdoti is a two-time founder and prolific seed investor. He built BrightRoll into a video ad-tech powerhouse that Yahoo bought for $640 million in 2014, then reassembled the band to start Pipedream, a developer integration platform that Workday acquired in early 2026. As a general partner at Flex Capital he has backed 400-plus companies at the seed stage, including Chime, Vercel, Replit and Mercury.
Paul Johnson
Paul Johnson is a British-American entrepreneur, author, CEO coach, and General Partner at Flex Capital — a $200M+ venture fund backing 200+ category-defining companies including Perplexity, Vercel, Rippling, and Supabase. He founded Lemonaid Health in San Francisco in 2013, pioneering nationwide digital telehealth and prescription delivery, raised $60M+, scaled to nearly 200 employees, and sold the company to 23andMe for $400 million in 2021. Since then, he has written two Nobel laureate biographies, coaches high-growth CEOs, and invests in early-stage AI and fintech startups — while competing in professional-level pickleball tournaments.
Auren Hoffman
Auren Hoffman is a serial entrepreneur, data-industry pioneer, and hyper-connected Silicon Valley networker who turned a $60 million exit (LiveRamp to Acxiom, 2014) into a second act as a venture capitalist at Flex Capital, founder of location-data company SafeGraph, and co-founder of the invitation-only Dialog society with Peter Thiel. He publishes the Summation newsletter and podcast - reaching 41,000+ Substack subscribers - exploring non-obvious ideas at the intersection of data, technology, and business.