Mike Meyer

Mike Meyer is Chief Marketing Officer at Fleet Farm, the roughly 70-year-old Midwestern farm-and-home retail chain headquartered in Appleton, Wisconsin. He arrived first as a consultant, embedded with the leadership team, and then stepped into the top marketing seat. A Baylor University graduate based near Fort Worth, Texas, he works at the intersection of rural retail heritage and modern digital marketing, writing publicly on topics like early-mover advantage and B2B intent data.