fitness-franchising
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Anthony Geisler’s second act has a familiar cast
After building Xponential Fitness and leaving in 2024, Anthony Geisler returned with Sequel Brands. Several of the colleagues who helped build his first portfolio came back for the next one.
Geoff Schneider
Geoff Schneider is the co-founder and CEO of GoSaga, a Norwalk, Connecticut holding company that acquires and scales franchised brands across wellness, beauty, and fitness. He founded the personalized-stretching studio brand LYMBR and runs the early-stage investment platform Cava Capital, drawing on more than 25 years operating and investing in consumer brands. Under his 'efficient franchisor' thesis, GoSaga has assembled a portfolio including LYMBR, VIO Med Spa, FitLab, and Squeeze Massage that shares services and vendor scale across roughly a dozen states.