fitness-app
(5)
Bodybuilding.com
Bodybuilding.com helped invent the content-to-commerce fitness playbook. Now the 1999 internet original is trying to turn its store, workouts, social community and new health services into one daily habit.
Fitia
Fitia is an AI-powered nutrition tracking and meal planning app built by two childhood friends from Peru. It turns the daily grind of counting calories into a personalized plan: users log food by photo, voice, text, or barcode, and Fitia adapts meal plans, macros, and grocery lists to their goals and food preferences. Backed by Y Combinator (S21), it has grown to more than 10 million users across 150+ countries and outranks incumbents like MyFitnessPal in downloads across Spain and much of Latin America.
Kickoff
Kickoff is a New York-based remote fitness and nutrition coaching platform that pairs clients with certified personal trainers and registered dietitians who deliver custom workouts, meal guidance, and daily text and video check-ins. Founded in 2019 by CEO John Gardner, the company set out to make elite-level personal coaching affordable, and more recently has moved to have its dietitian-led training covered by health insurance so many clients pay little or nothing. Kickoff has attracted more than 20,000 coaches and raised roughly $11M from investors including 645 Ventures, FJ Labs, and Expa.
Strava
Strava is the social network for athletes - a mobile and web platform where runners, cyclists, hikers and more than 150 million registered users record activities by GPS, compete on community-built segments, give each other kudos, and analyze performance. Founded in San Francisco in 2009, it pairs a free activity feed with a premium subscription offering training analytics, route discovery, heatmaps and AI-powered insights. With roughly $500M in revenue, a $2.2B valuation, and a confidential 2026 IPO filing, Strava has become the connective tissue of global endurance sport.
Fitbod
Fitbod is a San Francisco fitness company whose app builds personalized strength-training workouts using machine learning. It analyzes your training history, available equipment, and muscle recovery to generate a fresh, adaptive plan every time you walk into the gym - effectively a data-driven personal trainer in your pocket. Founded in 2015 by Allen Chen and Jesse Venticinque, Fitbod has grown to more than 5 million downloads, over 40 million logged workouts, and surpassed $20M in annual recurring revenue while remaining profitable.