fitness-app
(7)
Bodybuilding.com
Bodybuilding.com helped invent the content-to-commerce fitness playbook. Now the 1999 internet original is trying to turn its store, workouts, social community and new health services into one daily habit.
Fitia
Fitia is an AI-powered nutrition tracking and meal planning app built by two childhood friends from Peru. It turns the daily grind of counting calories into a personalized plan: users log food by photo, voice, text, or barcode, and Fitia adapts meal plans, macros, and grocery lists to their goals and food preferences. Backed by Y Combinator (S21), it has grown to more than 10 million users across 150+ countries and outranks incumbents like MyFitnessPal in downloads across Spain and much of Latin America.
Kickoff
Kickoff is a New York-based remote fitness and nutrition coaching platform that pairs clients with certified personal trainers and registered dietitians who deliver custom workouts, meal guidance, and daily text and video check-ins. Founded in 2019 by CEO John Gardner, the company set out to make elite-level personal coaching affordable, and more recently has moved to have its dietitian-led training covered by health insurance so many clients pay little or nothing. Kickoff has attracted more than 20,000 coaches and raised roughly $11M from investors including 645 Ventures, FJ Labs, and Expa.
Strava
Strava is the social network for athletes - a mobile and web platform where runners, cyclists, hikers and more than 150 million registered users record activities by GPS, compete on community-built segments, give each other kudos, and analyze performance. Founded in San Francisco in 2009, it pairs a free activity feed with a premium subscription offering training analytics, route discovery, heatmaps and AI-powered insights. With roughly $500M in revenue, a $2.2B valuation, and a confidential 2026 IPO filing, Strava has become the connective tissue of global endurance sport.
Fitbod
Fitbod is a San Francisco fitness company whose app builds personalized strength-training workouts using machine learning. It analyzes your training history, available equipment, and muscle recovery to generate a fresh, adaptive plan every time you walk into the gym - effectively a data-driven personal trainer in your pocket. Founded in 2015 by Allen Chen and Jesse Venticinque, Fitbod has grown to more than 5 million downloads, over 40 million logged workouts, and surpassed $20M in annual recurring revenue while remaining profitable.
Allen Chen
Allen Chen is the co-founder and CEO of Fitbod, the San Francisco strength-training app that uses machine learning to design a fresh, personalized workout every time you open it. A UCLA computer science grad and former Wall Street high-frequency trading strategist, Chen swapped optimizing stock portfolios for optimizing sets and reps, building an algorithm that picks exercises the way he once picked trades. Since launching in 2015 with co-founder Jesse Venticinque, Fitbod has grown to more than 300,000 paid subscribers while staying lean and profitable.
Nicole Pekerman
Nicole Pekerman is a brand marketer turned founder who spent 17+ years steering billion-dollar names like Tim Hortons, Philadelphia Cream Cheese and Wonder Bread before launching Paid Workout, a fitness-motivation app that pays people to move. Today she runs Health Collective LLC as CEO and Chief Wellness Officer, hosts The Healthy Pod, and builds wellness products aimed squarely at women. Her work fuses big-brand marketing instincts with a community-first take on motivation and gamified habit-building.