WOWA is a Toronto-based financial technology company that runs WOWA.ca, described as Canada's largest personal finance encyclopedia. It offers 1,000+ free calculators, guides, market reports, and daily-updated rate tables covering mortgages, GICs, HELOCs, property and land transfer taxes, and the housing market, used by millions of Canadians a year. Founded in 2018 by former bank quant Hanif Bayat, WOWA also operates an AI-powered marketplace that connects home buyers and sellers with vetted real estate agents, and earns revenue through lead fees from lenders and fintech partners.
Loan Factory is a San Jose-based mortgage brokerage and fintech company that shops a single loan across 240+ wholesale lenders to find the lowest rate, then runs the whole process on MOSO, its in-house, AI-assisted mortgage platform. Founded in 2006 by Vietnamese immigrant Thuan Nguyen - twice named the #1 loan officer in the United States - it has grown into the country's second-largest mortgage broker, with more than 2,000 licensed loan officers across 48 states and over $16 billion in funded volume.