field-service-software
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William Giuliani and the Architecture of More Time
Across banking, cycling, parenting and the skilled trades, William Giuliani has kept returning to one deceptively simple engineering problem: how can software give ordinary people some of their day back?
Colin Piper Wants Marketing to Earn Its Seat, One Unsexy Fix at a Time
After a decade helping Autodesk's construction business grow, Colin Piper joined BuildOps and began with the plumbing: cleaner data, connected teams and a sharper test of what marketing actually contributes.
Bryan Olshock Learned to Read a Scorecard. Now He Reads a Market.
Before he led marketing for the software platform serving the trades, Bryan Olshock chased pars, built a company during college and learned to make difficult data intelligible. His career is a study in keeping score without confusing the score for the game.
Matt Aiello Markets the Work Most Software Forgot
At ServiceCore, Matt Aiello has made a marketing career out of looking closely at work that most of the software world barely notices - the routes, invoices, tanks, toilets and trucks that keep local service businesses moving.
Manu Sivanandam Has Spent a Career Turning Complexity Into a Customer Story
From Orbitz deal rooms to immigration operations and software for the trades, Manu Sivanandam has built a career around a durable idea: understand the complicated system, then make it useful to the person at the other end.
Adrianna Nowell Learned to Read the Machine - Then She Learned to Lead the Room
The ServiceTrade CMO began in computer science, crossed into product marketing and built a leadership style around evidence, empathy and a willingness to hand over the LEGO tower.
Gabriel Pinchev
Gabriel Pinchev is the founder and CEO of FieldPulse, a Dallas-based field service management software company he started in 2015 to help HVAC, plumbing, electrical, and other trade contractors run their businesses from a single app. An outsider to the trades who studied at SMU's Cox School of Business, he built FieldPulse into a platform used by thousands of service businesses, raising roughly $79 million across Series A through C, including a $50 million Series C in August 2025 led by Fulcrum Equity Partners. He is known for staying close to customers, talking with contractors daily, and pushing the company into AI-powered tools like Operator AI and Chat AI.
Igor Shvartsman
Igor Shvartsman is a technology executive associated with Breezeworks, the San Francisco company behind mobile and desktop software that helps independent service professionals - plumbers, electricians, locksmiths, appliance techs and similar trades - run scheduling, dispatch, invoicing and payments from a phone. Breezeworks launched as 'Breeze' on stage at TechCrunch Disrupt SF in 2013 and went on to raise roughly $7 million, including a $5 million Series A led by Obvious Ventures with backing from technology figures such as Marc Benioff, Max Levchin and Peter Thiel. Shvartsman is listed as chief executive of the company in current business records.
Michael Beaudoin
Michael Beaudoin is the CEO of Housecall Pro, the Denver-based vertical SaaS platform that helps plumbers, electricians, HVAC techs, cleaners and other home-service pros run their businesses from a phone. He joined the company as a board member in 2015 and stepped into the chief executive role in 2020, bringing two decades of experience leading and investing in consumer and home-services companies including HomeAdvisor, Einstein Bros. Bagels, and Waldo Photos, which he co-founded. Under his leadership Housecall Pro has scaled to serve tens of thousands of service businesses and roughly 1,400 employees, raising a $116.5M total war chest including a $65M Series D.